CHALLENGE

PreK-8 school needed a website redesign to modernize its digital presence and enable its use as an enrollment tool. Increased functionality and usability for for current school parents was also a priority.

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SOLUTION

• Refined brand and color palette to highlight on new website

• Lightboxes offer visitors easy ways to learn more or schedule a tour;  one-click email buttons make connecting easy

• Set up and managed Google Ads to drive traffic to site

• Enabled Google Analytics campaigns to track data.

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MEASURABLES

• From low traffic and zero tracking to over 17K site sessions and 8K unique visitors in 2020.